Treat your customers right, or watch them flight

Customer service - a key to a business' success. Why? Simple, the quality of customer service offered by a business can affect the reputation and reputation can affect sales. Don't believe me? Ask random people around you to choose between Nike and Mr. A shoes (Note: Mr. A is to signify some random shop). Which one would they choose? At least 90% would say Nike. The reason behind that would be pretty obvious - Nike is well-known for its quality, known for its logo and the usual 'just do it'. Basically, Nike already has a reputation for its goods.

No one likes a cold shoulder

For a business to earn a good reputation, they would need to look good and produce quality goods. Once they have fulfilled these criteria, they need to make sure the customers would stay with them - one of the ways, you guessed it - provide good customer service. If Nike had poor customer service, would people still want to buy from them? No! They'd likely go to Adidas or Umbro instead. No matter how much they nag or complain, your customers are still human being - if you treat them wrong, they can get upset, and when that happens, your business' reputation can be scarred horrendously.

Even one customer is important

Yes, I think we all know what that means. Some may argue - one is not a big number and is not a big loss. Think again. I have read how one single customer can increase a business' sales, and I know how one single customer can cause a lot of problems for a business.

If you were treated badly by a business, what would you do? You'd complain. Well, most people would - I don't know about you. Sometimes, when people talk while feeling down, they can exaggerate quite easily. And what happens when these drama queens complain about a business? Even the tiniest little detail like the kind of toilet paper provided in the loo can be an issue. Now, would you really want your business to go down - just because of an unhappy customer?

When you treat your customers with high standards though, they would remember it for the rest of their lives, and they would mention your business to their friends and family. Believe me, I've seen it in action. In fact, I was one of the people who liked promoting the business that treated me nicely before.

Since I'm running out of time, I'll leave you with the Dummies book (one of my favourite books).